Social Media Management
Instagram (@umtvpulse): University of Miami Television, Entertainment News
As Executive Producer of UMTV Pulse, I manage the show’s Instagram presence to highlight campus news and student-run television. Over the past three years, I have grown the account by more than 100 followers and increased viewership through consistent weekly posting during the academic year. I design all graphics, write and edit captions, and curate behind-the-scenes content, live updates, and exclusive features to showcase our work. I also review and approve all segments before promotion, ensuring accuracy and quality. Through these efforts, I have strengthened the show’s digital presence and built a more engaged audience.
Instagram (@miamiwhockey): University of Miami Women’s Club Ice Hockey
As the creator and manager of the UMiami Women’s Club Ice Hockey Instagram account, I built the team’s digital presence from the ground up. When I launched the account, we had fewer than 100 followers; today, it has grown to more than 1,200 and continues to expand each season. I edit and produce all reels, review and approve graphics, and write captions that highlight team achievements, game day moments, and player stories. Through this work, I have established a strong online community that celebrates the passion and progress of Miami’s first women’s hockey team.
TikTok (@umiamiwomenshockey): University of Miami Women’s Club Ice Hockey
I founded and manage the UMiami Women’s Club Ice Hockey TikTok, developing creative content that highlights the team’s energy and personality. From practice reviews and game-day highlights to funny skits and day-in-the-life videos, I edit and produce every piece of content to capture the authentic spirit of our players. Since its launch, the account has grown steadily in followers, with videos consistently reaching over 1,000 views and building an engaged community around the team. By blending humor, behind-the-scenes access, and athletic highlights, I’ve helped establish TikTok as a key platform for connecting with fans and growing awareness of Miami’s first women’s hockey program.